What Is G2 Used For: Features, Reviews & Alternatives
Peer-to-peer reviews for business software.
Editorially updated Oct 25, 2025
G2
g2.com
The overview
What G2 is for
1Core Capabilitie
- Software Category Directory
- Individual Product Profile Page
- Reviewer Identity Verification
- Comparative Product Grid
2Specialized Workflow
- Detailed Review Submission Form
- Side-by-Side Product Comparison Tool
- Direct Vendor Contact Form
- Review Filtering by Demographic
Who it helps
Useful ways to use G2
A practical path
Initiate Software Search
Navigate to the homepage and use the search bar to enter a specific software product name (e.g., "Salesforce") or browse by category (e.g., "CRM Software"). The platform will present relevant product listings and category page
External signals
Reviews & reputation
Aggregated review score
G2 stands as a critical resource for B2B software procurement, offering a vast repository of peer-generated reviews that guide purchasing decisions. Its strength lies in the depth of user feedback, robust verification processes, and comprehensive comparison tools, making it an indispensable platform for identifying and evaluating business software solutions.
Quick answers
Frequently asked questions
1How does G2 ensure the authenticity and trustworthiness of its user reviews?⌄
G2 employs a multi-layered verification process. Reviewers must typically authenticate via LinkedIn or a valid business email, and their company and role are often displayed. Reviews are also moderated for bias, spam, and adherence to community guidelines before publication.
2Is G2 free for software buyers and researchers to use?⌄
Yes, accessing and browsing G2's extensive database of software reviews, product comparisons, and category reports is entirely free for users seeking software solutions. The platform's revenue model is primarily based on vendor subscriptions for enhanced profiles, advertising, and access to buyer intent data.
3Can I submit a review for a product I've used, and what's the process?⌄
Absolutely. To submit a review, navigate to the specific product's page and look for the "Write a Review" button. You'll be guided through a structured form to rate various aspects of the software, provide pros and cons, and offer overall recommendations. Verification (e.g., via LinkedIn) is usually required to ensure authenticity.
4How does G2 handle reviews for very niche or emerging software categories?⌄
G2 continuously expands its category taxonomy to include emerging software types. While established categories have more extensive review volumes, niche products can still be listed and reviewed. The platform encourages early adopters to contribute reviews, helping to build out data for less common or newer solutions.
5What kind of data can I expect to find on a typical product profile page?⌄
A standard product profile page on G2 includes an overview of the software, aggregated user ratings, detailed individual reviews, feature lists, pricing information (if provided by the vendor), screenshots, videos, and often a comparison section against competitors. You'll also find user satisfaction scores for various attributes and demographic breakdowns of reviewers.
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