What Is Hoover's (D&B) Used For: Features, Reviews & Alternatives
Dun & Bradstreet company information database.
Editorially updated Oct 25, 2025
Hoover's (D&B)
dnb.com
The overview
What Hoover's (D&B) is for
1Core Capabilitie
- Company Profile Search Interface
- Executive Contact Detail Retrieval
- Financial Performance Data Acce
- Industry Classification Browsing (SIC/NAICS)
2Specialized Workflow
- Competitor Identification Module
- Corporate Family Tree Visualization
- Exportable Prospect List Generation
- M&A Activity Tracking Dashboard
Who it helps
Useful ways to use Hoover's (D&B)
A practical path
Initiate Company Search
Navigate to the Hoover's website and log in. Use the main search bar to enter a company name, D-U-N-S number, or apply advanced filters for industry, location, or size
External signals
Reviews & reputation
Aggregated review score
Valued for its deep, authoritative company data and extensive global coverage, particularly the D-U-N-S number system. Users often cite the comprehensive firmographic and executive contact details as critical for market intelligence and prospecting. Some feedback points to the interface design feeling dated compared to newer platforms, and the pricing structure can be a consideration for smaller teams.
Quick answers
Frequently asked questions
1How frequently is the company data updated on Hoover's?⌄
D&B's proprietary data collection and verification processes ensure continuous updates. Core firmographic data is typically refreshed daily, while financial statements and executive changes are integrated as new public filings or verified reports become available, often on a weekly or monthly cycle.
2Can I integrate Hoover's data directly into my CRM or other business systems?⌄
While Hoover's primarily offers web-based access and export functions, D&B provides separate API services and direct data feeds for deeper integration with CRMs, marketing automation platforms, and data warehouses. Hoover's itself is designed for browser-first data retrieval.
3What are the typical export limits for company lists or profiles?⌄
Export limits vary significantly based on your subscription tier. Standard plans often include a monthly credit allowance for list exports, with individual profile exports generally unlimited. Higher tiers offer increased or unlimited export capabilities, which are detailed in your specific service agreement.
4How does Hoover's differ from other D&B products like D&B Hoovers or D&B Credit?⌄
Hoover's (the legacy platform) focuses on broad company information and sales intelligence. D&B Hoovers is a newer, integrated platform combining Hoover's data with advanced sales engagement tools. D&B Credit is specifically designed for credit risk assessment and financial health monitoring, using a different subset of D&B's data.
5Is there a free trial available for Hoover's?⌄
D&B typically offers guided demonstrations and pilot programs for prospective enterprise clients rather than a self-service free trial for Hoover's. Access is generally granted through a subscription agreement, often after a consultation with a D&B sales representative to determine the best fit for your data needs.
Keep exploring