Kochava operates as a browser-first mobile measurement partner (MMP), providing a centralized web dashboard for mobile marketers to manage and analyze their app campaigns. The platform's core job is to attribute mobile app installs and post-install events to specific marketing sources, enabling granular performance analysis, fraud prevention, and audience segmentation directly within a web interface. Users log in to configure tracking, monitor real-time campaign data, and export insights for optimizing mobile user acquisition and engagement strategies.
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Kochava Website Full Guide (2026)
Real-time mobile attribution & analytics.
WebsiteMarketingMarketplace
4.7 (AI Aggregated)
Updated May 26, 2026
Introduction
Key Features
Core Capabilities
Mobile App Attribution Dashboard
Campaign Configuration Panel
Post-Install Event Tracking Setup
Fraud Prevention Suite
Additional Details
Audience Segmentation Builder
Data Export & API Access Console
Partner Integration Marketplace
SKAdNetwork Measurement Panel
Use Cases
For Operations
Optimizing Mobile User Acquisition Spend
An Ad Operations Manager uses the platform to monitor campaign performance across various ad networks, identify underperforming channels, and adjust bidding strategies based on real-time attribution data and LTV projections. They configure new campaigns, set up deep links, and ensure accurate tracking of installs and post-install events to maximize ROI
How to Use Kochava
Configure a New Mobile Campaign
Navigate to the 'Campaigns' section in the browser dashboard, click 'Add New Campaign,' select the app, define the ad network, set up impression and click trackers, and generate the unique attribution link for distribution
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About Kochava
Platforms
Categories
Domainkochava.com
Useful Links
1 totalVideo Mentions
Kochava Status
Active
Service is operational