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What Is LinkTrust Used For: Features, Reviews & Alternatives

Performance marketing management.

Editorially updated Oct 5, 2025

The overview

What LinkTrust is for

LinkTrust is a web-based performance marketing platform designed for affiliate networks, advertisers, and media buyers to manage, track, and optimize their campaigns. It provides a browser-first interface for setting up offers, configuring tracking pixels and postbacks, managing affiliates, and analyzing real-time performance data. The platform focuses on robust attribution and granular reporting, enabling users to make data-driven decisions directly from their web browser without requiring extensive local software or complex integrations beyond initial setup.

Key features

1Core Capabilitie

Click & Conversion Tracking Pixel/Postback Setup
Offer Management Interface
Affiliate Payout Configuration Panel
Real-time Reporting Dashboard

2Specialized Workflow

Fraud Detection Rules Engine
Customizable Landing Page Redirect
Sub-ID Tracking Parameter Configuration
API Access for Data Integration

Who it helps

Useful ways to use LinkTrust

Integrating Custom Tracking Solution

Developers leverage API and server-to-server postback capabilities to integrate complex offer flows, ensuring accurate attribution for non-standard conversion events or custom CRM system

Campaign Performance Monitoring & Optimization

Affiliate managers and media buyers use the real-time reporting dashboard to monitor offer EPCs, conversion rates, and affiliate performance, quickly identifying underperforming traffic sources or scaling opportunitie

Launching New Affiliate Offer

New advertisers or networks can rapidly configure and launch new offers, generate unique tracking links, and onboard initial affiliates, streamlining the process of getting their performance marketing efforts off the ground

A practical path

How to use LinkTrust

Configure a New Offer

Log in to your account via your web browser. Navigate to the 'Offers' section in the left-hand menu and click 'Add New Offer'. Fill in the offer details, set the payout structure, and define the conversion event type (e.g., CPA, CPL)

External signals

Reviews & reputation

AI aggregated

2.9/ 5

Aggregated review score

Users praise LinkTrust for its robust tracking capabilities, real-time reporting, and flexibility in managing diverse affiliate campaigns. While the interface can have a learning curve for new users, its comprehensive feature set for fraud detection and custom integrations is highly valued by experienced performance marketers and networks.

G2 LarryLudwig Product Review SmartCustomer Trustpilot

Quick answers

Frequently asked questions

1What is LinkTrust's pricing model?⌄

LinkTrust typically operates on a tiered subscription model, often based on the volume of clicks or conversions tracked per month. Higher tiers usually include more advanced features, dedicated support, and increased tracking capacity. Specific pricing details are usually found on their website's pricing page or by contacting their sales team for a custom quote.

2Can LinkTrust track mobile app installs and in-app events?⌄

Yes, LinkTrust supports tracking mobile app installs and various in-app events. This is typically achieved through server-to-server postback integrations with mobile measurement partners (MMPs) or direct SDK integrations, allowing for accurate attribution of mobile performance campaigns.

3How does LinkTrust handle fraud detection?⌄

LinkTrust includes a built-in fraud detection engine that allows users to set up custom rules based on IP addresses, click patterns, conversion rates, and other parameters. It can automatically flag suspicious activity, block fraudulent clicks, or reject conversions, helping to protect campaign budgets and maintain data integrity.

4Is LinkTrust suitable for both advertisers and affiliate networks?⌄

Yes, LinkTrust is designed to serve both advertisers managing their own direct affiliate programs and affiliate networks managing multiple advertisers and a large base of publishers. Its flexible offer management, affiliate portal, and reporting capabilities cater to the distinct needs of both operational models within performance marketing.

5What kind of support does LinkTrust offer?⌄

LinkTrust typically offers customer support through various channels, including email, a ticketing system, and sometimes live chat or phone support for higher-tier plans. They also often provide an online knowledge base, documentation, and video tutorials to assist users with setup and common issues.

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