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What Is Move, Inc. Used For: Features, Reviews & Alternatives

Online real estate company.

Editorially updated Oct 25, 2025

The overview

What Move, Inc. is for

Move, Inc., primarily operating through Realtor.com, functions as a foundational digital marketplace for residential real estate. It aggregates an extensive database of property listings, connecting prospective buyers and sellers with real estate professionals. As a key digital asset within the News Corp portfolio, it leverages vast data infrastructure to provide market insights, facilitate property discovery, and streamline initial transaction phases, serving as a critical platform for both consumer engagement and professional lead generation in the real estate sector.

Key features

1Core Capabilitie

Interactive property search map with boundary overlay
Detailed listing pages with multimedia galleries and virtual tour
Comprehensive agent and broker directory search
Mortgage rate comparison and affordability calculator panel

2Specialized Workflow

Agent lead routing and performance dashboard
Seller property valuation estimator tool
Neighborhood demographic and school district data overlay
Configurable saved search alerts and market update

Who it helps

Useful ways to use Move, Inc.

Listing Visibility Optimization

Real estate developers or marketing teams optimize their property listings and agent profiles within the Move, Inc. ecosystem to maximize organic reach and lead capture from the platform's extensive user base, focusing on data accuracy and rich content integration

Agent Lead & Profile Management

Brokerage operations teams manage agent profiles, track lead distribution, and monitor listing performance directly through the agent portal to ensure consistent brand representation, efficient lead follow-up, and compliance across their digital presence

Market Trend Analysis & Competitive Benchmarking

New real estate tech startups or emerging brokerages utilize public data, search trends, and listing volume to identify market opportunities, analyze competitor activity, and refine their own go-to-market strategies and service offering

A practical path

How to use Move, Inc.

Initiate Property Search

Navigate to the Realtor.com homepage and input your desired location (city, zip, or address), property type, and initial price range into the main search bar. Press 'Search' to view initial result

External signals

Reviews & reputation

AI aggregated

4.5/ 5

Aggregated review score

Users frequently praise the extensive listing database and intuitive search interface, highlighting the platform's up-to-date MLS data. Some real estate professionals note variability in lead quality and the cost of premium advertising features, while appreciating the platform's broad reach and brand recognition.

G2 LarryLudwig Product Review SmartCustomer Trustpilot

Quick answers

Frequently asked questions

1What is the cost for real estate agents to list properties or advertise on Move, Inc. platforms like Realtor.com?⌄

Listing properties directly through an MLS feed is typically part of standard agent/brokerage operations and doesn't incur direct listing fees from Realtor.com. However, premium advertising, enhanced agent profiles, lead generation programs, and display advertising packages are offered on a subscription or pay-per-lead basis, with pricing varying based on market, desired exposure, and feature set. Specific pricing details are available through the Realtor.com professional sales team.

2How does Move, Inc. ensure the accuracy and freshness of its property listing data?⌄

Move, Inc. maintains direct data agreements with over 800 Multiple Listing Services (MLSs) across the United States. This direct feed ensures that listings are updated every 5-15 minutes, providing some of the most current and accurate property data available online. The platform also employs data validation processes and user feedback mechanisms to identify and correct any discrepancies promptly.

3Can individual agents or small brokerages integrate their CRM systems with Move, Inc.'s lead generation tools?⌄

Yes, Move, Inc. offers various integration options for agents and brokerages. Leads generated through Realtor.com can often be automatically routed to popular CRM systems via email parsing, direct API integrations (for supported CRMs), or through third-party lead management platforms. Agents should consult their Realtor.com account representative for specific CRM compatibility and setup instructions.

4What data privacy measures are in place for user search history and contact information?⌄

Move, Inc. adheres to strict data privacy protocols, including compliance with relevant regulations like CCPA. User search history, saved properties, and contact information submitted through the platform are protected using encryption and secure data storage practices. User data is primarily used to personalize the experience, provide relevant property alerts, and facilitate connections with real estate professionals, always with user consent. A detailed privacy policy is available on the website outlining data co

5How does Move, Inc. differentiate its property valuation tools from other market estimates?⌄

Move, Inc.'s valuation tools, such as the 'Realtor.com Value,' leverage a proprietary algorithm that incorporates a vast array of data points, including MLS listing data, public records, recent sales, property characteristics, and local market trends. While all automated valuation models (AVMs) provide estimates, Realtor.com emphasizes the recency and breadth of its MLS data integration, aiming for a highly current and localized assessment. It also encourages users to consult with a local real estate agent for a co

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