What Is On24 Used For: Features, Reviews & Alternatives
Digital experience platform for webinars & virtual events.
Editorially updated Oct 25, 2025
On24
on24.com
The overview
What On24 is for
1Core Capabilitie
- Event registration page builder (drag-and-drop web editor)
- Live webinar console (browser-based presenter interface with moderation)
- On-demand content portal (post-event asset hosting and access management)
- Audience engagement modules (in-event polls, Q&A, surveys, resource downloads)
- Lead qualification engine (behavioral scoring based on attendee interaction)
2Specialized Workflow
- Custom branding toolkit (CSS editor, logo upload for consistent event identity)
- Attendee journey automation (pre/post-event email sequencing and reminders)
- Content syndication network (distribute recorded events to partner channels)
- Real-time engagement analytics dashboard (live attendee interaction metrics)
- Marketing automation/CRM integration hub (API connections for data flow)
Who it helps
Useful ways to use On24
A practical path
Initiate New Event Project
From the main dashboard, navigate to 'Events,' click 'Create New Webinar,' and input core event details like title, date, time, and primary speaker information
External signals
Reviews & reputation
Aggregated review score
A robust and reliable platform for enterprise-level virtual events and webinars, frequently praised for its comprehensive engagement tools and detailed attendee analytics. Users highlight its strong integration capabilities with marketing stacks, though some note a learning curve for advanced features and initial setup complexity.
Quick answers
Frequently asked questions
1How does On24 handle attendee data privacy and compliance with regulations like GDPR or CCPA?⌄
On24 provides robust data privacy controls, including explicit consent options for registration forms, data retention policies, and secure data processing agreements. The platform is designed to help event organizers meet global compliance requirements, offering features like anonymized data reporting and data export capabilities for audit trails.
2Can I integrate On24 with my existing CRM and Marketing Automation platforms for lead management?⌄
Yes, On24 offers native integrations with popular CRM systems like Salesforce and marketing automation platforms such as Marketo, HubSpot, and Pardot. This allows for automated lead scoring, data synchronization, and seamless transfer of attendee engagement data directly into your existing sales and marketing workflows.
3What kind of support is available if I encounter technical issues during a live event?⌄
On24 provides dedicated live event support, including a technical support team available during your event to assist with any platform-related issues. Depending on your subscription level, this can range from 24/7 chat and email support to dedicated event managers for critical broadcasts.
4How does On24 help with event promotion and driving registrations?⌄
The platform includes customizable registration page templates optimized for conversion, SEO-friendly event landing pages, and built-in tools for sharing event links across social media and email. While On24 doesn't directly promote your event, it provides the infrastructure to maximize the effectiveness of your promotional campaigns.
5Is there a limit to the number of attendees or events I can host on On24?⌄
On24 offers various subscription tiers, which typically define limits on concurrent attendees, total events per year, and available features. It's best to consult with their sales team to determine the specific plan that aligns with your organization's event volume and audience size requirements.
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