URLs.ai
REI icon
WebsiteOutdoor & SportingCommunity

What Is REI Used For: Features, Reviews & Alternatives

Outdoor gear, apparel & expertise co-op.

Editorially updated Oct 25, 2025

Screenshot of REI

The overview

What REI is for

REI's website serves as the premier digital storefront and knowledge hub for outdoor enthusiasts, offering a comprehensive selection of gear, apparel, and expert advice for a vast array of outdoor activities. It functions as a critical browser-first resource for individuals looking to research, discover, and purchase high-quality equipment for pursuits ranging from hiking and camping to climbing and cycling. The site prioritizes intuitive navigation and detailed product information, ensuring users can confidently equip themselves for their next adventure, whether they're seasoned explorers or just starting out. Beyond commerce, it acts as a community portal, connecting members with local events, classes, and the co-op's mission.
Key features

1Core Capabilities

  • Activity-specific gear browsing
  • Detailed product specifications & review
  • Member dividend tracking & redemption
  • Expert advice articles & buying guide
  • Local store & event finder
  • Re/Supply used gear marketplace

Who it helps

Useful ways to use REI

01
Equipping For A First Expedition
A user new to backpacking needs to find appropriate, reliable gear without being overwhelmed. They utilize the site's 'Expert Advice' section for beginner guides, browse curated starter kits, and compare essential items like tents and sleeping bags based on user reviews and specifications, ensuring they make informed first purchase
02
Upgrading Technical Climbing Gear
An experienced climber seeks specific, high-performance ropes, harnesses, or protection. They use the detailed product filters to narrow down selections by brand, material, and safety ratings, meticulously comparing technical specifications and reading in-depth user reviews to select the best gear for their advanced need
03
Maximizing Membership Benefit
A long-standing Co-op member wants to check their annual dividend, find member-exclusive sales, or register for local outdoor classes. They log into their account to view their membership status, browse member-only deals, and use the 'Find a Store' tool to locate nearby workshops or event

A practical path

How to use REI

Discover Gear By Activity

Navigate to the 'Shop by Activity' menu from the homepage to explore gear categories tailored for specific pursuits like hiking, camping, or cycling, or use the search bar for a specific item

External signals

Reviews & reputation

AI aggregated
3.3/ 5

Aggregated review score

REI's website is highly regarded for its extensive selection of quality outdoor gear, detailed product information, and valuable expert advice. Users appreciate the intuitive navigation, robust filtering options, and the seamless integration of member benefits, making it a trusted resource for both casual adventurers and serious outdoor enthusiasts.

Quick answers

Frequently asked questions

1What are the benefits of an REI Co-op membership?

An REI Co-op membership provides a lifetime of benefits, including an annual member dividend (typically 10% back on eligible full-price purchases), access to member-exclusive sales and events, special pricing on REI Adventures trips and classes, and the ability to buy and sell used gear through Re/Supply.

2How does REI's return policy apply to outdoor equipment?

REI offers a generous return policy, allowing members to return items within one year of purchase for any reason, with proof of purchase. Non-members typically have a 90-day return window. This policy covers most outdoor equipment, though some exclusions may apply for items like electronics or safety equipment.

3Can I pick up my online order at a local REI store?

Yes, REI offers free in-store pickup for most online orders. During checkout, you can select the 'Pick up in store' option and choose your preferred local REI location. You'll receive an email notification when your order is ready for pickup.

4How does the Re/Supply program work for selling or buying used gear?

The Re/Supply program allows members to trade in gently used gear for an REI gift card, promoting sustainability. Members can also purchase pre-owned gear at reduced prices through the Re/Supply section of the website or at designated in-store areas, extending the life cycle of outdoor equipment.

Keep exploring

More products

Browse all websites